This Privacy Policy was last updated on January 12, 2021.

This privacy policy (“Privacy Policy”) describes how Ornate Wellness (“Company” or “us” or “we” or “our”) collects, stores and uses personal information of users of this Company website ornatewellness.com (the "Site") as well as any other media form, media channel, mobile application or mobile website related or connected thereto (“Site”), and the services supplied by or on behalf of us through this Site (“Services”). By purchasing our products (“Products”) from us, you engage in our Services and agree to be bound by the following Privacy Policy.  By accessing, browsing, or otherwise using the Site, you agree to our collection, storage, use and disclosure of your information, as described in this Privacy Policy and the Terms of Services.

The Company reserves the right in its sole discretion to amend this Privacy Policy at any time, and you should regularly check this Privacy Policy for any amendments.  The date that we last updated the Privacy Policy can be found above. 

MINORS
Our Services are not intended for children. Children under the age of 18 are not allowed to use our Services, and we do not knowingly collect information from children under the age of 18. If we learn or have reason to suspect that a user is under age 18, we will promptly delete any personal information in that user’s account. Please contact us by hello@ornatewellness.com if you have concerns regarding the potential collection of your child’s information.

What is personal information? 
For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly, or indirectly, with a particular individual or household.  Personal information does not include publicly available information.

What personal information is collected? 
Information You Give Us.  When you contact us, create an account on the Site, utilize our Services, make a purchase or register to receive alerts or other information via email, text or instant message, we may collect your‎ name, age, address, email address, phone number, payment information as well as other information that you directly give us. 

Information Automatically Collected. We and our third-party partners may automatically log information about you and your computer.  For example, when visiting our Site, we may log your device operating system type, browser type, IP address, geolocation information, referring website from which you accessed the Site, pages you viewed on the Site, how long you spent on a page on the Site, access times and information about your use of and actions on our Site.  We may collect device information about your mobile device that you use to access the Site.   

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, click here. 
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

We may use cookies to: 
Understand and save users’ preferences for future visits; and

Compile aggregate data about Site traffic and Site interactions in order to offer better Site experiences and tools in the future.

We may also use trusted third-party services that track this information on our behalf.

You can choose to have your device warn you each time a cookie is being sent, or you can choose to turn off all cookies.  You do this through your browser settings.  Because each browser is a little different, look at your browser’s “Help Menu” to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your Site experience more efficient may not function properly or otherwise be available to you.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and other forms of payment), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

The categories of personal information that we collect are:

• Personal or government identifiers, such as your first and last name, alias or previous name, postal address, telephone number, facsimile number or unique personal identifier.
• Device and online identifiers and related information, such as Internet Protocol address; email address; account user name; cellular, mobile or wireless number; social media profile; unique device identifier and serial number; or device information
• Demographic information, such as your date of birth, gender, physical characteristics or description.
• Financial information, such as your credit or debit card information, bank account number or other financial information.
• Protected characteristics, such as your gender, age or any other protected classifications under applicable law.
• Internet, application or network activity information, such as search history; clickstream/online website tracking information; data related to user activity, e.g., browser visits; or cookies or other similar technologies.
• Commercial information, such as purchase and browsing histories or other purchasing or consumption histories or tendencies.
• Professional or employment-related information, such as occupation or employment history.
• Education information, such as schools attended and academic record.
• Communications, such as call logs, SMS Messages, or emails that you send to us, poll or survey answers, reviews or information you may share when you contact us with questions or feedback.

• Inferences drawn from personal information, such as a profile reflecting your preferences, characteristics, psychological trends, predispositions, behavior, condition, attitudes, intelligence, abilities and aptitudes.

Sources of personal information. 
We collect the personal information described above from the following categories of sources:

• Other parts of our business, including our parent company, subsidiaries and affiliates, some of which do not share our name or branding;
• Our service providers, such as payment processors;

• Data brokers

How do we use your information? 
We may use your personal information for the following purposes:

• Maintain and improve the Site and Services, functionality and overall user experience;
• Verify customer information, process your payment and deliver our Products and Services to you;
• Better cater and market to our customers, as well as learn about purchasing habits;
• Respond to your customer service requests, comments and questions;
• Send periodic emails and SMS Messages regarding our products and Services;
• Follow up with you after correspondence (live chat, email or phone inquiries);
• Communicate about our partners’ products and services;
• Detect security incidents; protect against malicious, deceptive, fraudulent or illegal activity; or prosecute those responsible for such activity;
• Troubleshoot technical difficulties and errors;
• Link or combine user information with other personal information;
• As permitted or required by applicable law or regulatory requirements; and
• For any additional purposes for which we have obtained your consent.

How do we share your personal information?

We disclose the following categories of information for our or our service providers’ operational purposes, or other notified purposes:

• Personal or government identifiers
• Device and online identifiers and related information
• Demographic information
• Financial information
• Protected characteristics
• Internet, application, or network activity information
• Commercial information
• Sensory information
• Professional or employment-related information
• Education information
• Communications
• Household information
• Inferences drawn from personal information

We may also disclose the following categories of information for commercial purposes:

• Personal or government identifiers
• Device and online identifiers and related information
• Demographic information
• Financial information
• Protected characteristics
• Internet, application, or network activity information
• Commercial information
• Professional or employment-related information
• Education information
• Geolocation data
• Communications
• Household information
• Inferences drawn from personal information

  We may share your personal information for the following purposes:

• If you opt-in to receiving our marketing materials. For example, we may share personal information with third-party partners and others for their own marketing uses. Those uses will be subject to their privacy policies.
• With vendors, service providers, contractors and agents in connection with the performance of Services on our behalf.
• As part of a merger, acquisition, bankruptcy or other transaction in which we sell all or part of our assets.
• If we believe it is necessary in order to detect, investigate, prevent or take action against illegal activities, fraud or situations involving potential threats to the rights, property or personal safety of any person. This includes protecting the safety of our employees and agents, our customers or any person.
• To comply with laws or as permitted by laws.
• To respond to lawful requests and legal processes.
• To establish, protect or exercise the rights of the Company, our agents, customers and others or to defend against legal claims or demands. This includes enforcing our agreements, policies and Terms of Service.
• For our legitimate business purposes, to the extent permitted by law.

We may share your personal information with the following categories of third parties:

• Other companies and brands owned or controlled by the Company including our subsidiaries.
• Our service providers.
• Our employees, contractors, consultants, affiliates and other parties who require such information to assist us with managing our relationship with you, including trusted third parties that provide services, including services to process your payments, to us or on our behalf. For example, we may share your personal information from time to time with our third-party information technology, data processing, and call center service providers so that we may operate our business. Finally, we may also share aggregated and/or anonymized data with others for their own uses

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

• Communicate with you; 
• Screen our orders for potential risk or fraud; and 
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;
• Maintain and improve the Site and Services, functionality and overall user experience;
• Verify customer information, process your payment and deliver our products and services to you;
• Respond to your customer service requests, comments and questions;
• Send periodic emails and SMS messages regarding our products and services;
• Detect security incidents; protect against malicious, deceptive, fraudulent or illegal activity; or prosecute those responsible for such activity;
• Troubleshoot technical difficulties and errors;
• Link or combine user information with other personal information;
• As permitted or required by applicable law or regulatory requirements; and
• For any additional purposes for which we have obtained your consent. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Third-party information collection
Some content or applications on the Site may be provided by third parties, including advertisers, ad networks and servers, analytics companies and application providers. These third parties may use cookies or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different sites and other online services. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions, you should contact the responsible provider directly. You may refuse the use of cookies by selecting the appropriate settings on your browser.

One of the third-party services the Site uses is Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to analyze how individuals use the Site. For more information about how Google collects and uses information, visit www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time. To opt out of being tracked by Google Analytics across all sites visit: http://tools.google.com/dlpage/gaoptout.

Our Site may offer links to other websites operated by third parties for your convenience.  Such third-party sites may have information, policies and practices different from our Site. We do not control and are not responsible for the privacy policies, practices and/or content of such third-party sites. Please contact such third-party sites directly for information regarding such websites.

Security and Protection of Your Personal Data 
We take the security of your personal information seriously and use reasonable technical, administrative and physical measures to protect it from loss, theft, alteration or misuse.  However, please be advised that even the best security measures cannot fully eliminate all risks.  We cannot guarantee that only authorized persons will view your information.  We are not responsible for third-party circumvention of any privacy settings or security measures.

We are dedicated to protecting all personal information as is necessary.  However, you are responsible for maintaining the confidentiality of your personal information by keeping your password confidential.  You should change your password immediately if you believe someone has gained unauthorized access to it or your account.  If you learn of any incident involving the loss of or unauthorized access to or disclosure of personal information that is in our custody, you should notify us immediately.

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by using the links below: 

• Facebook: click here to opt out 
• Google: click here to opt out
• Bing: click here to opt out

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights
By using this Site and providing us with personal information, you have consented to our contacting you by email to provide you with information relating to your inquiry. You may opt out of any future commercial email messages from us by choosing the link with instructions on how to remove yourself from our email list. You may opt out of any future SMS messages from us by responding to any SMS message with instructions to remove yourself from our list of phone numbers maintained for such purposes. Kindly note that if you opt-out of receiving our marketing materials, we may still send you non-marketing emails (e.g. order confirmations).

Some consumers may also have rights granted to them under applicable law. In the event you reside in such a jurisdiction and would like to exercise one of your rights, please contact us at hello@ornatewellness.com.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Updating your Personal Information 
It is important that the information contained in our records is both accurate and current.  If your personal information happens to change during our relationship, please keep us informed of such changes.

In some circumstances we may not agree with your request to change your personal information and will instead append an alternative text to the record in question.

Do Not Track Signals We honor do not track signals and do not track, plant cookies or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Terms of Service This Privacy Policy is subject to the Terms of Service, a copy of which is available here.  It is important that you read the Terms of Service, as where there is a conflict between this Privacy Policy and the Terms of Service, the Terms of Service shall prevail.

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@ornatewellness.com or by mail using the details provided below: 

Ornate Wellness 
[Re: Privacy Compliance Officer] 
2009 Hazel St, Birmingham MI 48009, United States